The goal of the project is as follows:
LASOONA aims to increase the incomes of 10,000 women embellishers through the implementation of the ENTREPRENEURS Project in the Embellished Subsector in Swat, Malakand and Dir.

Program objectives;

Incomes of 10,000 women embellishers will be increased by 50% or more through the following:
• Developing a cadre of 300 female sale agents (FSAs) who manage the work of their groups of women embellishers, and are better able to access new regional and national market opportunities. The project will also explore other drivers for changing relationships and incentives with the chain.
• Enhanced capacity of women embellishers and female sale agents on leadership and management, business skills, design, and marketing through the following
a. access to trainings provided by LASOONA
b. closer and direct interaction with actors such as input suppliers and buyers,
c. access to Business Development Services Providers, and support service markets such as dyers, tracers, stitchers, Micro Finance Institutions
• Increased market linkages and stronger market intermediary role for female sales agents.